Milwaukee Institute of Art & Design, Student
2008
A concept packaging system and print advertisement for Down-Low, a hypothetical consumer brand developed for a packaging class. The goal was to merge youthful energy with sleek sophistication. I explored bold color blocking, tactile finishes, and striking typography to ensure immediate shelf recognition. The accompanying print ad extended the story into lifestyle imagery, demonstrating how consistent visual language can bridge product and promotion, a lesson I carry into modern multi-channel campaign design.
