Dearing Group, Art Director
2010
A comprehensive series of campaigns for Franciscan St. Elizabeth Health, combining physician branding and institutional recognition into a unified visual system. The work included billboards and print ads spotlighting physicians such as Dr. Shafique, Dr. Chua, and Dr. Kolla, each designed to humanize healthcare through confident portraiture, approachable tone, and visual consistency. Alongside these, I developed a five-star quality rating campaign that celebrated the hospital’s excellence with minimalist design and clear messaging, extending seamlessly from outdoor to print. Together, these projects exemplified my ability to balance compassion and credibility in healthcare marketing, creating scalable, emotionally resonant creative systems that build trust across multiple media channels.
