Leadership in times of disruption requires imagination backed by evidence. This section captures how I use foresight, economic analysis, and design thinking to anticipate the forces reshaping markets and society. From macro-level forecasting to local innovation, these projects demonstrate my commitment to guiding transformation that balances prosperity with purpose.
Leo Burnett 2024-2025 Economic Forecast
2024
This forward-looking report examined how artificial intelligence, automation, and shifting consumer values are redefining the creative economy. Using global GDP data, advertising spend indices, and behavioral trend modeling, I forecasted a dual economy of efficiency and empathy, where brands that combine automation with authentic storytelling will outperform competitors.
The forecast positioned AI not as a threat but as a collaborator, proposing hybrid creative teams that merge data scientists with designers to maintain both precision and soul in brand communication.
Mirror Economic Development Proposal
2024
Developed for the City of Joliet, Illinois, this proposal outlines Mirror, a generative-AI-powered mobile platform that integrates wellness coaching with local economic development. Drawing on public-health and census data, the plan demonstrates how improving financial, mental, and social wellbeing can drive regional productivity and job creation.
Mirror connects users to personalized AI coaches, reflective journaling, and community resources in multiple languages building inclusion, reducing healthcare costs, and strengthening civic trust. The economic model aligns public, private, and community stakeholders to create a self-sustaining wellness ecosystem that turns individual growth into collective prosperity.
