Quad/Graphics, Marketing Design & Content Manager
2016
Building on the previous year’s foundation, I led a major redesign of the QuadTech product logos in 2016, evolving the system from functional uniformity to expressive precision. Each mark was rebuilt using geometric abstraction and modern typography to better represent QuadTech’s innovation in print automation. The new designs scaled seamlessly across digital screens, trade show environments, and hardware labeling. This project marked a shift from structural branding to visual storytelling, reflecting a company confidently moving toward digital transformation.
