PROFILE

I’m an award-winning marketing leader with 18+ years of experience helping organizations evolve through strategy, creativity, and technology. From higher education to hospitality, I specialize in uniting brand storytelling with data-driven insight to spark growth and measurable impact.

SKILLS

PROFESSIONAL EXPERIENCE

ANDREW PALIOS, LLC

Las Vegas, NV
Business management and marketing consultancy.

Principal Owner

November 2007 – Present

Yes& Companies

Las Vegas, NV
A hospitality and lifestyle company overseeing resort, real estate, and retail brands across Nevada, Hawaii, and Florida.

Digital Marketing Manager

April 2025 – October 2025

Directed enterprise-level digital marketing strategy, creative development, and analytics for 15+ brands under the Yes& portfolio; managed $5M in paid media spend and led a cross-functional digital team driving performance, creative, and martech innovation.

Partnered with Legal, IT, and Operations leadership to scale digital performance, strengthen cross-divisional collaboration, and ensure regulatory compliance across hospitality, retail, and real estate portfolios.

Directed full-scale rebranding and website migrations across multiple resort properties, optimizing UX and SEO architecture while integrating Salesforce CRM to enhance attribution modeling, conversion tracking, and brand cohesion.

Designed and launched enterprise websites for Tahiti Village Resort & Spa, Terra West Management Services, and Somerpointe Resorts, leading end-to-end delivery from site architecture and UX testing to GA4 tagging, SEO optimization, and post-launch analytics.

Led the digital rebranding of Terra West Management Services, refining messaging, optimizing user experience, and aligning creative direction across web, social, and paid channels.

Established SEO governance and content frameworks across 12 resort properties (NV, HI, FL), driving +38% YoY retail revenue growth, 73% engagement rate, and measurable gains in organic visibility, dwell time, and search share.

Managed MiniVac Getaway and paid-media programs optimizing cross-channel spend; reduced Cost-per-Package by 20% MoM, achieved CPL 15–17% below goal, and improved CTR +26% / CPC –22%, sustaining a 41% lead-to-call rate and 50% above-target booking conversions.

Optimized omnichannel media performance, sustaining CTR 0.89–0.93% and CPC $1.32–$1.40 while reducing monthly spend by 20% and maintaining top-of-funnel volume.

Developed and presented executive dashboards integrating GA4, Meta, and Salesforce data to guide strategic planning, forecast ROI, and inform paid-media budget allocations.

Integrated Lean Six Sigma principles into campaign development, using process mapping, A/B testing, and iterative analytics to enhance UX and operational efficiency.

Designed and implemented AI-powered GPT assistants integrated with call-center operations, improving lead-to-booking conversion by 18% and accelerating real-time customer engagement and knowledge sharing.

Directed influencer and UGC programs across resort and retail brands, increasing referral traffic +52% YoY and achieving a 60% lift in trackable creator-linked sessions, establishing measurable ROI on social engagement.

Directed $115K in Meta campaign investment, achieving a +14% YoY CTR improvement while cutting total spend by 13% through data-driven and creative optimization across resort brand campaigns.

Doubled TikTok followers for Tahiti Village Resort & Spa through a viral, in-house campaign, amplifying engagement and brand reach across the Somerpointe Resorts portfolio.

Oversaw launch of the first multi-destination timeshare booking platform, managing full lifecycle from wireframe and UI design to QA, analytics, and marketing rollout, delivered in two weeks.

Collaborated with legal counsel to author and implement new Privacy Policies and Terms of Use across all Yes& brand websites, ensuring compliance with evolving data standards.

Directed integrated creative production across Meta, Google, and email channels, leading internal and agency teams to elevate storytelling, strengthen conversion performance, and unify brand consistency across the portfolio.

Software: Google Ads, Meta Business Suite, Google Analytics, Salesforce, Salesforce Marketing Cloud, Google Tag Manager, BirdEye, Brandwatch, Cision, PR Newswire, and Custom Proprietary GPTs.

MID-STATE TECHNICAL COLLEGE

Wisconsin Rapids, WI
One of sixteen regional colleges in the Wisconsin Technical College System with four campuses across Central Wisconsin.

Senior Creative Marketing Manager

December 2018 – May 2024

Led creative marketing for the Wayne H. Bushman Advanced Manufacturing, Engineering Technology, and Apprenticeship (AMETA™) Center project, driving $23M in funding and earning recognition from the Council for Advancement and Support of Education (CASE) Circle of Excellence Award through strategic visuals and community engagement.

Creatively directed and managed marketing campaigns, increasing Mid-State Technical College enrollment by 20% in three months.

Conceptualized, planned, designed, scheduled, and implemented design assets for the college.

Managed visual communication design standards, branding, and messaging.

Directed marketing campaigns from concept to launch, increasing Summer/Fall 2020 enrollment by 20%.

Oversaw social media channels and created content for digital marketing communications.

Taught Adobe Visual Design, Adobe Video Design, Marketing Communications, and Marketing Fundamentals courses.

National Council for Marketing & Public Relations Gold Paragon, Silver Medallion, and Bronze Medallion Award Winner.

Software: Adobe Creative Suite, Microsoft 365, Salesforce, Drupal, Workzone, CollegeApp, Venus Control Suite.

Adjunct Instructor

January 2016 – December 2018

Instructed Marketing Communications, Marketing Fundamentals, Adobe Visual Design, and Adobe Video Design courses through in-person and online classes.

Software: Blackboard.

Milwaukee Institute of Art & Design

Wisconsin Rapids, WI
Wisconsin’s only four-year, private college of visual art and design.

Adjunct Instructor

January 2016 – December 2018

Instructed Computer Studio course through in-person and online classes.

Software: Moodle.

Society for Immunotherapy of Cancer

Milwaukee, WI
World’s largest membership association dedicated to cancer immunotherapy.

Marketing Communications Manager

May 2016 – April 2018

Creative directed and managed marketing campaigns, resulting in a 40% increase in event attendance, 86% increase in exhibitors, and attracting 50 prospective investors.

Directed marketing campaigns for membership, business development, and public policy teams.

Developed and managed a new conference mobile app, increasing attendee downloads by 130%.

Software: Higher Logic, Smartsheet, iMIS, Real Magnet, Cision, Attendify.

Quad/Graphics

Sussex, WI
Global marketing solutions provider.

Marketing Design & Content Manager

February 2015 – May 2016

Creative directed, managed, and designed an international sales app, contributing to $4.3M in sales for Quad/Graphics.

Created and implemented multi-channel marketing communication strategies.

Designed product lines and marketing materials for global sales structure.

Trained global sales force on new workflows and sales enablement technology.

Showpad Sales & Marketing Excellence Award Winner and Finalist.

Software: Showpad.

The Scan Group

Waukesha, WI
Full-service marketing and print management group.

Creative Director

May 2011 – January 2015

Launched A La Carte Restaurant Marketing division, developing brand identity systems and marketing campaigns.

Software: WordPress, MindFire Studio, Litmus, BrowserStack.

EDUCATION

UNIVERSITY OF WISCONSIN

Stevens Point, WI

Master of Business Administration (MBA)

Applied Leadership & Decision-Making
2024 – 2025

Graduate Certificate

Wellness Leadership

Graduate Certificate

Community & Economic Impact

MILWAUKEE INSTITUTE OF ART & DESIGN

Milwaukee, WI

Bachelor of Fine Arts (BFA)

Communication Design
2008 – 2010

Dean’s List

Focus: Creative Direction, Advertising, Communications.
Design Intern: Visual Resources Design Group and H2D, Inc., Milwaukee, WI.
Wisconsin Student Portfolio Review State Poster Competition Winner.

COLLEGE OF DUPAGE

Glen Ellyn, IL

Associate in Applied Science (AAS)

Advertising, Design & Illustration
2005 – 2007

Certificate

Advanced Graphic Design

Certificate

Advertising Design

Certificate

Web Design

Dean’s List

Focus: Art Direction, Graphic Design.
Design Intern: Group 528, Glen Ellyn, IL.
College Brochure and Poster Competition Winner.

Professional Credentials & Certifications

Professional Credential

Meta Certified Creative Strategy Professional

2025

Associate Credential

Meta Certified Digital Marketing Associate

2025

Professional Credential

Meta Certified Media Buying Professional

2025

Professional Certificate

Lean Six Sigma Yellow Belt

2024

Professional Certificate

Microsoft AI for Organizational Leaders

2024

Professional Certificate

Microsoft Career Essentials in Generative AI

2024

COMMUNITY INVOLVEMENT

Heart of Wisconsin Chamber Teen Leadership Mentor.

Gallery Q Artists Cooperative Co-Owner, Marketing Committee Chair, & Artist.

Portage County Business Council Member.

Milwaukee Institute of Art & Design College Student Mentor.

Westfield Washington High School Senior Class President.

HOBBIES

Spending time with family, working out, traveling, outdoor sports, and boxing.