The Scan Group, Inc., Creative Director
2012
A complete brand identity and menu system for Brisco County Wood Grill, a restaurant blending rustic Americana charm with modern dining appeal. I first designed a logo that conveyed craftsmanship and warmth through tactile textures and serif typography, creating a versatile mark that translated seamlessly across signage, menus, and promotions. Building on that foundation, I designed a menu system that balanced visual richness with practical functionality, using weathered textures, modular grids, and clear hierarchy to simplify updates and enhance guest readability. Together, these projects defined the restaurant’s approachable yet elevated personality, demonstrating how thoughtful design can align brand storytelling with day-to-day operational needs.
