20 Past 4 & More

Andrew PAlios LLC, Principal

2010

A bold, memorable logo for 20 Past 4 and More, one of Indiana’s largest smoke shop chains with four statewide locations. The challenge was to balance a modern retail feel with local authenticity, creating a brand that would resonate across diverse store environments. I developed a clean yet expressive mark that conveyed both energy and approachability. The result unified the chain’s identity under a single recognizable aesthetic. This project reflects my ability to translate market-specific culture into cohesive, scalable brand systems.