Andrew Palios LLC, Principal
2017
A logo for IO Marketing, an independent agency project focused on digital strategy and branding. The goal was to create a clean, technology-forward identity that expressed intelligence and precision without feeling cold. I used a circular monogram to symbolize continuous optimization, an idea rooted in the company’s analytics-driven approach. The design captured the balance between creativity and data, a theme that has carried through my later work directing performance-based marketing campaigns.
