Milwaukee Institute of Art & Design, Student
2008
A complete identity including logo, stationery, and brand graphics, for Harbor 550, exploring maritime form language and modern geometry. I built a compact visual system that scales from print collateral to environmental applications. This holistic exercise, done as a student, strengthened my end-to-end brand thinking, strategy, mark, typography, and application. That through-line now shows up in my executive work guiding rebrands and multi-site rollouts.
